We Don't Just Make Red Velvet.
We Perfect It.
Every crumb, every swirl of cream cheese frosting, every layer is shaped by decades of hands-on craft — built on a single conviction that the best things are made slowly, with intention, and without compromise.
Locally Loved
St. Louis staple
Rooted in St. Louis.
Built on Craft.
Beulah's Red Velvet Lounge started with a simple belief: that a cake should be more than dessert — it should be an experience. From our kitchen on Dr. Martin Luther King Drive, we bake every batch by hand, using time-honored Southern techniques passed down through generations.
Our red velvet isn't rushed. The cocoa is bloom-ed, the buttermilk is cultured, the frosting is whipped to a silk finish. When you walk through our doors, you're not just getting a treat — you're stepping into a tradition that honors the people and the place that raised us.
100%
Handcrafted Daily
St. Louis
Locally Sourced
Every
Batch Made Fresh
Crafted with Intention,
Served with Pride
From our signature red velvet to seasonal specials, every item on our menu is made in-house with the same care and conviction that defines everything we do.
Signature Red Velvet
Our legendary layered cake — rich cocoa, buttermilk tender crumb, and our signature cream cheese frosting. The standard everything else is measured against.
Cupcakes & Confections
Individual portions of our signature flavors — red velvet, vanilla bean, chocolate bourbon, and seasonal rotations. Perfect for gifting or a personal indulgence.
Southern Breads & Pastries
From flaky biscuits to buttery rolls and morning pastries — baked fresh every day using traditional Southern methods and the finest local ingredients.
Custom Celebration Cakes
Weddings, birthdays, graduations — we design and bake custom cakes that become the centerpiece of your most important moments. Orders placed in advance.
Coffee & Beverages
Pair your treat with a perfectly pulled espresso, specialty latte, or our house-made sweet tea — the ideal complement to any bite from our kitchen.
Catering & Events
From office meetings to church gatherings, we provide catering packages that bring the Beulah's experience to your event. Contact us to plan your order.
There Are No Shortcuts
in Good Baking.
We measure twice and bake once. Every recipe at Beulah's has been refined over years — not weeks — of practice, adjustment, and an unwavering commitment to quality. We source real butter, quality cocoa, and fresh dairy. No shortcuts. No substitutes.
Our bakers arrive before dawn so that by the time you walk in, everything is already fresh. That's not a marketing line — it's how we've always operated, and it's the reason our regulars keep coming back.
Hand-Mixed, Never Mass-Produced
Every batch is prepared by hand in small quantities to ensure consistency and quality in every bite.
Quality Ingredients, Every Time
Real butter, genuine vanilla, fresh eggs, and premium cocoa — we never compromise on what goes into our recipes.
Fair Pricing, Honest Value
Premium ingredients and handcrafted methods mean real value — not inflated prices for mass-produced shortcuts.
A Glimpse Inside Beulah's
Every day at our St. Louis kitchen is filled with the smell of fresh baking, the sound of laughter, and the satisfaction of making something truly special.
Come Taste the
Difference.
Whether you're stopping in for a quick coffee and pastry or placing a custom cake order, we'd love to welcome you to our lounge.
Address
4769 Dr. Martin Luther King Dr.
St. Louis, MO 63113
Phone
1-314-652-6154Hours
Monday – Saturday: 7:00 AM – 7:00 PM
Sunday: 8:00 AM – 5:00 PM
Send Us a Message
Have a question or want to place a custom order? We'll get back to you promptly.
